"The founder of Ashleymadison.com said new registrations surged a whopping 230% this week after millions watched..."

"... how a frustrated Marge Simpson stumbled onto an Ashley Madison-type website and then toyed with the idea of pursuing an extramarital affair on the eve of her wedding anniversary."

"When we see an anomalous spike we try and identify where it came from: was it marketing, media coverage or something else? We looked at what was on TV at that moment and it seemed to us to be very attributable to “The Simpsons,’” he said.