Sunday, September 22, 2013

3-D printed food.

This seems incredibly dumb, unless you are hyper-focused on the shape of food — enough to ignore that it's all processed from already-highly-processed food paste.
[W]e had (once again) food in the shape of our initials. It was creamy and light, though the monogrammed letters made us feel uncomfortably Trump-like.
Are billionaires into monograms? Seems to me monograms are a pretty squarely middle-class affectation. Here's Pottery Barn's Monogram Shop, where the promotional copy stresses "personalizing" things like towels and pillowcases to make them "extraordinary."

I mean, it's funny to purport to squirm over feeling like a very rich man, when what you are doing is the sort of thing that stolidly mainstream retailers use to make the most conventional shoppers feel special.

What's funny is that the writer of that lengthy NYT article indulges in the liberal's cliché snubbing of Donald Trump, when he would know enough to refrain from displaying snobbery toward the actual middle-class Americans who patronize The Monogram Shop.

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