Friday, December 13, 2013

Enclothed cognition.

A term for "the mental changes that we undergo when we wear certain clothing."
"It’s all about the symbolic meaning that you associate with a particular item of clothing," [Northwestern researcher Hajo] Adam said. And he thinks the study’s results can be applied to many more fields, including activewear and fitness. "I think it would make sense that when you wear athletic clothing, you become more active and more likely to go to the gym and work out."
The linked article is almost entirely about athletic clothing, and there's almost nothing about the researchers' study and the term "enclothed cognition" which amused me enough to start this post. The insight seems so obvious — dressing the part will help you play the part — that it seems funny to have a term for it.

What I think would be fun to talk about is articles of clothing that you have used to alter your perceptions. And have you rejected items of clothing that you thought would skew your perceptions in ways you didn't like? Remember to exclude the idea of how others perceive you and how their response to you will affect you. It's just you. You and that item of clothing. Like this:



ADDED: Here's an Amazon link to a page where you can buy a nice porkpie hat, like the one Walter White uses to achieve enclothed cognition in "Breaking Bad." I searched only for "porkpie hat" and did not mention anything more "Breaking Bad"-related than that, but the Amazon page showed not only other elements for a Walter White costume (jacket, glasses, yellow coveralls) but also packets of blue raspberry rock candy.

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