The GOP needs "to be much more granular in our approach to partners in the community like African-Americans, Hispanics and Asians."

Says Reince Priebus, a man with a funny name, using a funny word.

The Oxford English Dictionary defines "granular" to mean:

Consisting of grains or granules; existing in the condition of grains or granules....

Mountains, which consist of lime stone or marble of a granular or scaly texture....

Having a granulated surface or structure....

On the [foot] pads or cushions of the cat, the cuticle is rough and granular.

Of the nature of a granule or granules....

Their [geckos'] skin is studded above with very small granular scales....

A "granule" is "A small grain; a small compact particle; a pellet."

1652   W. Charleton Darknes Atheism 45   Those Granules of sand, which suffice to make up the vast bulk of the World.