"The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight."

Publishers Weekly has put out a $1.99 ebook.

Little did Apple know when it introduced the iPad in 2010 that it would be setting itself up to land in federal court on price-fixing charges. This blow-by-blow account charts how five of America’s six largest publishers, afraid that bookselling powerhouse Amazon's $9.99 price for Kindle e-books would undermine the industry, spent a few frantic weeks in early 2010 deep in negotiations with Apple to introduce a new business model for e-books, just in time for the launch of the iPad and the iBookstore.

ADDED: I was dreaming when I wrote this/Forgive me if it goes astray/But when I woke up this morning/Coulda sworn it was judgment day/The sky was all purple/There were people running everywhere/Trying 2 run from the destruction/You know I didn't even care/They say two thousand one zero party over/Oops out of time/So tonight I'm gonna read like it's nine point ninety-nine...