Everyone's in love with fluffy cows.

A traditional grooming method, which is just getting noticed.

Loving fluffy cows seems harmless, but some people are always looking for the down side:

Others in the beef industry worry that the focus on "fluffy cows" could backfire. Indeed, some Reddit and Twitter followers responded to photos with comments like, "That's too cute to kill" and "That almost makes me want to become a vegetarian."

"I'll admit, I cringe a little bit when I hear someone comparing these cattle to teddy bears. I do worry that folks will get the wrong idea that these cattle are pets, not livestock," [Matt] Lautner said.