"Cheerios had to disable comments on YouTube – I’m not going to repeat them but you can imagine the general witless racism..."

"... with stereotypes about minorities and warnings of race-mixing as the end of civilization. Late Friday night, after a day of widespread news coverage, the ad had more than 8,400 thumbs-up votes on YouTube, versus about 900 thumbs-down."

So we don't know who put up the comments and we don't have to suffer through reading them, whatever they were, but we're all watching the ad with the adorable little girl who conveys the message that Cheerios fend off heart attacks and loving females therefore feed their men Cheerios.

Viral ad campaign works swimmingly well.

Racism is bad. Well-known opinion, shared by everyone you know, is stated with indignant new fervor that seems justified by whatever that thing was that no one saw, and what slips in so easily is a genuinely questionable opinion: that eating packaged, processed grain food is good for your health.

Also, kids: In real life, pouring food on your dad when he's sleeping on the sofa is not a good way to cause him to wake up thinking I love you.



ADDED: This is a good time to look back on this great old George Bush viral video: "you're working hard to put food on your family.