Paula Deen's apology... why didn't it work?

I had guessed — when we first talked about Paula Deen, here — that Paula Deen would be okay. In the comments:

Rumpletweezer said...
I just hope she turns out to be a Democrat.

Ann Althouse said...
Paula Deen is a Democrat, so she'll probably be okay.

But Paula Deen was fired from the Food Network, even after making this apology:



That had elements of a sincere apology. None of the typical "I apologize to anyone who was offended." Why didn't it work? 4 ideas:

1. She opted out of "Today" show Matt Lauer interview, supposedly because she was in so much pain, but she admits that she caused pain, so she should have gone through the pain to expiate the pain caused. And, really, avoiding Lauer wasn't about pain, it was about the fear of probing questions.

2. The video isn't good enough. She's very poorly lit. There's distracting stuff in the background: a creepy painting, a roll of paper towels, a large display of makeup, wires on the floor. The first quarter of the video presents excuses for not going on the "Today" show that sound untrue. She was "physically unable" to go on the show? She wrecks her own credibility at the outset. She moves on to "the pain that I have caused to myself" pause "and to others." She put herself first there. That's revealing.

3. The Food Network had its polls and its ratings. These are cold, grim economic calculations. Perhaps the time for Paula Deen has ended. I see she'd just come out with a new commercial product called "Finishing Butters," which sounds like the title of a "South Park" episode. The whole Paula Deen thing seems based on a joke. The joke is over.

4. Racism is the unforgivable sin in America. Once it's stuck to you, you can't pull it off. Everyone else must act quickly to keep any of you getting stuck to them.

What do you think? All of the above?