"Apple, under direction from head designer Sir Jonathan Ive, has removed the 'textured' design of its icons in iOS 7..."

"... in favour of simple, block colours. 'Installing iOS 7 is like getting a new phone, but one you can already use,' said Craig Federighi Apple's senior vice president of Software Engineering, pictured. 'We completely ran out of green felt and wood. That's got to be good for the environment."