"The last month, if you read Politico or anything that linked to Politico or CNN or ABC or anywhere else, you were reading that it was over for me."

"That I was bad news for broadcast stations. They could not sell advertising and all of this was because of me and the controversy I engender and therefore I wasn't gonna be gone overnight, but three to four years, and that's it. Fini, totala completa, out of there, gone. Once and for all the left would be rid of me. "

Said Rush Limbaugh on his show today — audio here —announcing the renewal of his contract with Cumulus Media.

But the media believed everything that was being said because they wanted to. And the image, I guess, that was created was that my heyday was gone, it was over with, and if you listen to me now, you better like it while you can, because you're not gonna be able to at the end of the year, 'cause I'm gonna be gone.

People believe what they want to believe. And... that's a precept not unrelated to the popularity of Rush's radio show.