Milwaukee County Sheriff David A. Clarke Jr. puts out another pro-gun public service ad.

"Violent crime went up nearly 10% in Milwaukee. Are you the next victim?... You don't have to be, but that's your call."

The sheriff says a "soft on crime court system" puts armed criminals back on area streets, but that residents can get a gun to protect themselves.

"Now it's the crook who has to wonder what you might do," Clarke says. "It could be a great equalizer, but you always have to think survival."

This is similar to a PSA last month that got a lot of attention around the web.

IN THE COMMENTS: Badger Pundit said: "The Milwaukee paper's website to which Ann links turned the audio ad into a video, using a photo of Clarke on a horse, apparently to try to make him look silly.... So I did a version using more macho-looking photos of Clarke, and also including illustrations of the liberals' "catch and release" policy in Milwaukee for crooks, and of the new gun law...":