Wednesday, October 2, 2013

I quit, because my boss only cared about quantity, not quality, and now this video has 8,532,328 views in 4 days.

Videographer dances her parting words to her boss, Via Metafilter, where people don't all appreciate the humor of her going after virality when she resented the boss's pursuit of virality. And:
I don't get it. I love a viral video as much as the next person, but neither the original nor the response was amusing or cute or interesting. She didn't do anything fantastically rebellious, or dish dirt, or anything. She just danced around the office a little -- we've all done that.
There's also the problem of appropriating someone else's music. And someone complains about her title for the video — "An Interpretive Dance For My Boss Set To Kanye West's Gone" — when "that is not interpretive dance/that is just bopping around."

Here's the above-referenced response from the company.

(Actually, the whole thing seems like a "subversive"-type ad for the company. Is it really that cute? And what's Kanye West going to do about it?)

ADDED: I've removed the embedded video, partly out of respect for Kanye West, but also because I've become convinced of what I was previously merely skeptical was the case: This is viral advertising.

No comments:

Post a Comment