Wednesday, November 13, 2013

"Lululemon founder Chip Wilson’s apology doesn’t pass the drishti test."

Well, there's a headline. That's in the Washington Post. I don't know what a "drishti test" is, but I got a laugh watching the "I’m sad/I’m really sad" apology video. What's he apologizing for? He said —explaining the transparency of some of his company's yoga pants — "Quite frankly, some women’s bodies just actually don’t work," and "It’s about the rubbing through the thighs."

I see the article explains "drishti" — which Wilson "should be aware of." It's "the gaze — outward and inward — that a yogi is supposed to apply to life."

Oh, you don't need any fancy-schmancy mystical stuff to know that if your low-quality-high-price scheme is exposed along with some ladies' asses, you shouldn't point out that the asses are fat. Having goofed that up, how should you keep the cash flowing, now that the ladies you've lured into overpaying know that your sucking up to them was just a sham? I sort of like his "I'm sad/I'm really sad" routine. It's like he's living and being real, right there on camera. Of course, it's bullshit. And is he really sorry? I sort of suspect that he's glad he got the message out that: "some women’s bodies just actually don’t work." Our clothes are not for everyone. Just the special women. The best women. 

It's the snobbery that justifies the price. Are you good enough for Lululemon?

No comments:

Post a Comment