"Scent designer Sissel Tolaas and photographer Nick Knight teamed up to explore a fragrance that charts the emotional landscape of violence."

"Collecting sweat samples at cage fighting matches and analyzing the chemicals by means of gas chromatography, Tolaas and Knight evoke a provocative portrayal of aggressive dominance and sexual behavior, captured in the throes of violent action itself."

A product/art project, commented on by Anne-Marie Slaughter:

I did not want to open it. It appears that I shy away from violence even as a smell: sweat, body odor, the dankness and rankness of gyms and locker rooms, the certainty that it will make me wrinkle my nose like a packed summer subway or a urine-soaked stairwell. The thought of a smell wrung from the sweat-soaked t-shirts of cage fighters creates a ripple of distaste and even fear at the imminent prospect of inhaling, a sensory reaction before the sense in question is even engaged.

She shies away from violence, this lady named Slaughter. Yet she promotes a twee art project that taps the allure of violence.

Isn't "taps" so the right word there?