"Hamilton wrote in Federalist 12 that a tax on whiskey 'should tend to diminish the consumption of it'..."

"... and that 'such an effect would be equally favorable to the agriculture, to the economy, to the morals, and to the health of the society. There is, perhaps, nothing so much a subject of national extravagance as these spirits.'"

From Clay Risen's "How America Learned to Love Whiskey, Attempts to control the fermentation and sale of alcohol are older than the republic itself."

"Control" is harsh. Isn't the right word "nudge"?