"Still, Cruz and Christie possess a key similarity: an abundance of old-school manliness."

"Sure, one is a twangy Texan with that shit-kicking, boot-wearing thing going on (despite being a double-ivied, cosmopolitan kind of guy). The other is a Jersey bruiser, with a (much-discussed) physique reminiscent of Tony Soprano after a doughnut bender. But both are delivering a booster shot of testosterone to the GOP in a way few have managed to pull off of late...."

Writes Michelle Cottle in The Daily Beast (erasing Cruz's Hispanicity and Christie's stomach surgery).

Despite the centrality of this image to the GOP, however, precious few of its high-profile players now are apt salesmen for the manly brand....

As for the current team ... Mitt Romney: too much of a doofus. Paul Ryan: ditto, despite the washboard abs. Eric Cantor: too twitchy (manly men do not visibly vibrate with nervous energy). Marco Rubio: too boyish. Jeb Bush: too soft and measured. With his retro Mad Men groove, John Boehner has the potential to be a Don Draper kind of manly man, but he’s too darn weepy.

ADDED: I looked up "shit-kicking" in the (unlinkable) Oxford English Dictionary. It means, "In early use: worthless, contemptible. Later: designating or characteristic of an unsophisticated person from a rural area; (also) tough, belligerent; cf."

1953   J. Harvey Salt in our Wounds vi. 87   You low-life..shit-kicking..useless bastard.
1972   J. Thomson in J. Malley & H. Tokay Contemporaries 189   A beer drinkin finger poppin shit kickin red neck.
1978   Jrnl. Folklore Inst. 15 264   Shit-kicking villagers wearing whatever it is that villagers actually wear these days.
1987   W. Styron Tidewater Morning in Esquire Aug. 88/2,   I, a shit-kicking Carolina yokel who, when I first met you, suspected you of being a neo-abolitionist.
1992   Playboy Nov. 111/1   He told me not to worry, in that shit-kicking drawl of his.
1998   Esquire May 42/1   This woman is one hot, shit-kicking feminist babe.
2002   L. Coady Strange Heaven i. 6   A pack of g.d. shit-kicking yahoos.

How does that relate in any way to Cruz?

Is Eric Cantor making a conscious attempt to talk like Barack Obama?

It really struck me today on "Meet the Press," and when I commented on it, Meade said he'd already been thinking that. I know the exact point in the transcript when the realization occurred to me. David Gregory was questioning Cantor about whether the GOP needs something more than "re-branding": "Isn't it some of the central beliefs in the Republican Party that have hurt it with the electorate?"

Cantor said (transcript, video):

David, what I talked about this week at AEI was the need for us to connect our conservative principles with helping people and making their life work again. And I've talked about a man who is a dad here in the inner city of the District of Columbia who, all he wanted was to find a safe place for his kids to learn. He's got four kids.

And he discovered, after having fought with the local school system....

I talked about working parents who are hourly wage earners who are having a tough time getting through the month right now. Those are the things that people-- that we've got to be concerned about. I don't think that Joseph Kelly, the dad here in The District of Columbia, cares one iota about re-branding the Republican or the Democratic Party.

That sentence I've boldfaced is the one that struck me as perfectly Obamaesque. The yellow highlighting marks a key Obamaesque repetition.

I think what we care about, and what he cares about, is his kids. And that's where Washington really needs to remember is these are real problems. These people are having a tough time. And we ought to be about providing relief to those who don't have a job and those who do... making their life work again...

You know, I've got a constituent, she's 12 years old, her name is Katie. She was diagnosed with cancer at age one. I mean can you imagine? That is a parent's nightmare, the worst nightmare.

And the federal government's got a role in research, in basic medical research, trying to find cures for disease. We can work together on something like that.... you've got so many millions of Americans who feel that they have become an afterthought. My purpose in saying this is we have conservative principles that actually can work for their life again....

The work-life-again combination can be switched around. The words are so generic. People have lives and the lives need to work. The GOP can make their lives work, and the GOP can work for their lives. Again.

The GOP, working for your life again, so your life can work again.