"Extreme Pricing" — Joe Fresh and the building collapse in Bangladesh.

"How did they not know these factories were illegally made, with three extra floors shoddily added?... Did they not know about the fire in Tazreen in November, where 117 people died, mostly women? Nobody going into Bangladesh is naive. The only reason they’re there is so they can pay almost nothing. It was a death trap."

"These workers were mostly young women, and they were ordered into that factory... They didn’t want to go into work as there were already deep cracks in the walls the day before... They were driven into that building by people with clubs waiting to beat them up — gangsters and goons. They went in at 8:00am and the building collapsed at 9:00am."

Meanwhile, the retailer Joe Fresh has a branding problem. $19 jeans suddenly seem evil.