"[S]ome have wondered if Wales, who couldn’t figure out a way to become rich off his innovation, was cynically making a play to cash in on being a great humanitarian."

From the NYT Magazine article "Jimmy Wales Is Not an Internet Billionaire."

Wales... realized early on that the community would revolt if he were to monetize Wikipedia by selling ads. He may now travel the world giving speeches and even include Bono as a friend, but Wales’s celebrity relies largely on being the guy who made the sum of the world’s information free without making a penny himself. As such, his reputation remains inextricably linked to the noisy, online volunteers who got him there.

Much more at the link.

Wales likes to invoke the higher purpose of Wikipedia. He applies his libertarian worldview to the Internet and has taken on institutions like the United States government and Apple for threatening to curb the free exchange of information on the Web....

[His] proximity to famous people doesn’t sit well with some members of the Wikipedia community who assert that Wales’s new life is, in some ways, contradictory to the egalitarian online world he created.....

Wales... ensures he is not taken for a radical. He treads carefully when weighing in on more extreme members of the free-culture movement, like Julian Assange — who he has criticized for using the “wiki” name — and online hacking collectives like Anonymous. Wales and I met for lunch the day after the 26-year-old computer programmer and Internet activist Aaron Swartz killed himself. The community had erupted with calls for Wales to weigh in, but he was hesitant. “People have been pushing me to comment, but I didn’t know him,” Wales told me. He has also stayed mostly mum on Edward Snowden, the contractor for the National Security Agency who leaked confidential information about widespread snooping by the United States government....

The article begins and is larded with info about his wedding and his wife (and wives), which I suspect is another example of the NYT's hackneyed, desperate playing up to female readers.