Monday, July 1, 2013

"When you put a healthy option up there on an otherwise unhealthy menu, not only do we not pick it..."

"... but its presence on the menu leads us to swing over and pick something that’s worse for us than we normally would," explains Gavan J. Fitzsimons, a professor in consumer psychology at Duke University.

And economist Thomas C. Schelling wrote, in “Choice and Consequence”: “People behave sometimes as if they had two selves, one who wants clean lungs and long life and another who adores tobacco, or one who wants a lean body and another who wants dessert... The two are in continual contest for control.”

From a news analysis piece in the NYT called "Why Healthy Eaters Fall for Fries." What's the agenda? I suspect they want to deprive us of choice. We can't handle it.

No comments:

Post a Comment