"Reality"?

Upworthy has some interesting pictures from a British department store catalog and the headline is "A Catalog That Believes Reality Can Sell Clothes Better Than Photoshop." But is this "reality" or is just another kind of sensationalism? The first picture makes a nice bigger-is-better argument, but that bigger lady is fabulously large and even she has one leg angled forward and a strategically placed sarong to improve the proportions. And why the amputee models? Because of reality?