"You will spend the next hour watching this new video for Bob Dylan’s 'Like a Rolling Stone'..."

"...  Good luck not spending the rest of your day watching this."

I linked to that yesterday, and I'm only bringing it up again to observe that I — a big Dylan fan for 5 decades — spent only about a minute looking at it, which is much less than the length of the song itself. So what's the deal with all these journalists claiming that we're going to become obsessed with watching it for hours or all day?

The quote I've chosen for this post seems about typical to me. It comes from David Malitz at The Washington Post, and Malitz appears to be a fairly young person, at least not an old boomer Dylan fan like me.

My reaction to the video was: 1. Here's the Dylan song that's used to represent all Dylan songs when you want to reach the largest possible audience with the message that you are playing a Dylan song, 2. I'm hearing the Dylan recording but I'm seeing some TV person mouthing the words, a type of performance that is annoying even when your dearest loved one does it; it's not cute. 3. So there are a bunch of TV people who were willing to go on camera mouthing the words of the entire 6+ minute song. 4. Either show me Bob Dylan with the voice of Bob Dylan or cover the song with your own voice and do it well (not cutesy) or leave me alone.

People like Malitz aren't so much interested in the Dylan song as in the various TV personalities who signed on the project and did the full 6+ minutes of mouthing and the technological achievement of making an interactive video that allows you to drop in on the various celebrities at any point in the song. Isn't it charming how they're all there on different channels, all synched to the same place in the song? It's not so much about Dylan as it is about hey, it's Steve Levy, hey, it's The Property Brothers. This is what could occupy a lot of time: checking out who all the TV people are and being charmed by how they look keeping up with the song. You've got to find that cute.

But Dylan is not about cute. Sample Dylan uses of "cute":

"And she buttoned her boot/And straightened her suit/Then she said, 'Don’t get cute'..."

"Now your dancing child with his Chinese suit/He spoke to me, I took his flute/No, I wasn’t very cute to him, was I?"

It was all about not getting cute... back in the 60s. But now maybe, with these kids today, cuteness is what it takes. You're supposed to get cute.